Benefits of stablecoins for business
It’s highly beneficial for every business to keep up with all the new trends regarding consumer behavior and preferences. Merchants know that only proper advertising can help them gain broader recognition but not all are ready to be open-minded when it comes to different payment options. And although some may be sceptical about cryptocurrency as a whole, others have had the guts to test the waters by accepting not just any cryptocurrency but stablecoins, in particular.
What are stablecoins?
Stablecoins are digital currencies that maintain their value in relation to another asset, such as a currency, commodity, or financial instrument. In some instances, this connection is created through computer programs; however, the most suitable approach for international payments is to utilize regulated and centralized stablecoins, which provide transparency.
Depending on the mechanism they’re using, there are different types of stablecoins:
- Fiat-backed – they’re the digital version of a regular fiat currency and their value is the same.
- Cryptocurrency-backed stablecoins – different crypto coins with high market value like BTC and ETH can be used to back up these and thus try to deal with price volatility.
- Commodity-backed – these are digital representations of commodities such as gold, precious metals or gas.
- Algorithmic stablecoins – these use complicated algorithms, which enable them to maintain stability during fluctuations.
The following are examples of some of the most used and popular stablecoins:
This stablecoin is pegged to the value of the US dollar and is the second most used of its kind. It was issued by Coinbase – one of the most well-known crypto exchanges and Circle – a peer-to-peer digital payments platform.
After BitFinex developed Tehther back in 2015 it has been soaring in popularity, which is why USDT is the most sought-after stablecoin. It is matched to the US dollar and acts as a bridge between traditional fiat finances and cryptocurrencies.
This is a decentralized stablecoin, which operates on the Ethereum blockchain and therefore can be sent to and from Ethereum wallets. DAI strives to keep up the value of $1.
TerraUSD used to be matched to the US dollar. This is a decentralized and algorithmic stablecoin, which promised interchain exploitation, but has been criticized by crypto insiders for not being stable enough.
Is it safe for businesses to accept payments with stablecoins?
In essence, a stablecoin is an asset built on blockchain technology that is designed to maintain a consistent value. It has all the features of cryptocurrency, such as robust security, transparency, low fees, and speedy transactions.
These stable cryptocurrencies, particularly those linked to fiat currencies such as Euros or US Dollars, are being taken for granted due to their advantages and adaptability.
Perks of accepting stablecoins payments as a business
The best way to sustain a successful business is to welcome innovations and provide your audience with the latest conveniences in customer service. Doing something as simple as accepting a stablecoins payment is going to bring in more benefits to your business, as follows:
It is possible to exchange your cryptocurrencies for any stablecoin in order to defend against price volatility. Most digital assets are conveniently tradable for stablecoins on trading platforms like Binance or Bitfinex. Converting volatile coins that you would rather not keep into stablecoins can provide comfort during times of extreme fluctuations.
Decentralized financial system
Blockchain-based payment systems remove the need for intermediaries in the transaction process, and stablecoins are no different. Utilizing stablecoins to make payments is both cost-effective and rapid, while also assuring that there will be no breach of service by a provider.
Payments made on the blockchain are not constrained by holidays, working hours, geographical boundaries or interference from external parties – meaning that all transactions occur almost immediately, in comparison to traditional wire transfers which take one to three days to be finalized.
Regular fiat currency transactions can be very costly, depending on the amount of money you’re about to spend. Usually, they’re around 3% of the overall value. But stablecoins and cryptocurrency transactions in particular offer much lower transaction fees, due to the decentralized, peer-to-peer transfer process.
Attract new customers
Marketing your business as a modern and sustainably developing one is important for reaching new and younger audiences, which are much more aware of the current technological advances and are much more likely to spend their assets on your products and services.
If you’ re operating internationally, then it’s harder to keep in mind the different restrictions and laws regarding financial dealings. Stablecoins make it easier for any merchant to accept payments from all over the globe without dealing with additional tax regulations. However, we do encourage all business owners to conduct their financial affairs in accordance with the local legislations.
What benefits would your clients gain?
For consumers, getting up to type your credit or debit card number into a website or risking privacy to save the information, will be an online shopping inconvenience of the past. With digital assets, users seamlessly connect their wallets to their browsers and can pay instantly with the available funds. Integrating digital asset payment options will make purchases a seamless extension of the online shopping experience.
Not only do you make it possible for people to make practical use of their stablecoins, but you also enable them to avoid additional taxes when shopping from foreign marketplaces. All those who hold stablecoins will be able to purchase the desired services and products with greater consumer protection because of the decentralzied nature of the blockchain and without spending extra on transaction fees.
What do you need to accept payments with stablecoins?
There are two different ways you could start accepting this form of assets. If you’re not very knowledgeable about the way these finances should be handled, then it’s best to integrate a payment processor, which would take care of all the transactions and even currency conversions. Finding a reliable payment gateway provider is essential to ensuring successful payments and higher level of convenience for all customers. Plus, such providers offer customer support, which is very helpful when experiencing troubles.
But if you don’t want to trust an intermediary of this type, then you must create a crypto wallet of your own, which will hold all the assets you receive. That would mean that it is your very responsibility to keep track of the incoming funds and their further use.
What to keep in mind before accepting stablecoin payments?
Of course, regulations are what every merchant should consider before starting to accept stablecoins or any type of cryptocurrency as a viable payment. Some countries have much stricter policies about such financial dealings, while others have still not managed to create a special legislation regarding the treatment of crypto as a whole.
The number one most important thing to keep in mind when deciding to adopt stablecoins as a payment option is to be very careful with the choice of stabelcoins you would like to receive. Always consult with a crypto finance advisor, in order to have a better understanding about the downsides of some stablecoins. For instance, USDT has been undergoing some issues in the past couple of years, due to the lack of certainty about the financial reserves Tether has, in order to keep up with its match to the US dollar.
What is the future like for stablecoins?
The potential advantages of stablecoins have enticed numerous industry players such as JP Morgan (JPM Coin) and Visa to join the system. JPM Coin was initially utilized by JP Morgan for internal transactions and in 2021, operated alongside the 400-bank Liink payment network and enabled securities settlement across the bank’s client base. At the start of 2022, the Central Bank of Bahrain collaborated with JP Morgan to examine the coin’s potential, especially in regards to cross-border payments. In March 2021, Visa declared that transactions could be settled using USDC, with Crypto.com being the first firm to try it out.
Although digital cash has been all the rage ever since it started to gain mainstream recognition, crypto holders still cannot enjoy spending their assets as they would fiat money. However, businesses from all over the world, especially online retailers, have had the guts to make it possible for people to purchase desired items and services with their crypto.
Stablecoins deserve to gain just as much popularity as any other well-known crypto coin, because they propose solutions for many of crypto’s issues like volatility, but still maintain its benefits, thanks to the blockchain technology they exist on.
It would be a no-brainer for merchants to upgrade and embed new payment services, which involved stablecoins. The best part about this option is that even if you’re uncertain about this innovative payment practice, you can always put it to a halt and still sustain the value of your funds.
Zornitsa is the Editor-in-chief at Coinlabz. She is involved in researching the impact of blockchain technology and the way crypto is transforming peoples’ perceptions of finances.